Setting Yourself Apart
Setting yourself apart from your competition is a lot simpler than it sounds. The best way you can do this is by truly valuing your clients and appreciating their business. Remembering to be thankful for each person that comes your way, goes a long way. Being a reliable business person is one of the biggest things you can do to set yourself apart. As tacky as that sounds- remember that EVERYONE either has, or has heard a "nightmare photographer" story.
Anyone can be a photographer…. Not everyone can be a great photographer!
Set deadlines for photo delivery- and stick to them. Under promise (Your photos will be ready in 4 weeks!) and over deliver (Surprise!! Your photos are done 2 weeks early!) EVERY single time, and if life gets in the way and you can't deliver early, then at least stick to your word and don't deliver late.
Simple gestures like handwritten notes with the delivery of files, or bringing a bottle of wine for parents to the session go a LONG, long way in just solidifying the bond with your client. Often times we focus so much on advertising and reaching new potential clients, that we neglect our old faithful clients that return to us every year! These are the clients who we've made bonds with and who are already going out in to the world and sharing their experiences with us. In all my years of business, I can honestly say that 90% of my new clients book because they know someone who has booked with me before.
At the end of the day, the single most important aspect to setting yourself apart from other photographers, is to make sure your clients know that you appreciate them and their business.
Never Stop Learning
Another important part when it comes to setting yourself apart, is to always try and keep learning. Even Annie Leibovits could learn more! The industry is always growing, changing, and moving forward… You need to grow, change and move forward too!
Don’t be afraid to try new things!
Pose your clients in the weirdest of ways if you need to! Honestly, it may turn out terribly… but those photos can be deleted! Push boundaries, trust your gut, and do what YOU want. Listening to your inner voice is a HUGE part of the creative process. If this were a painting, you would choose the brush, the colors, the canvas…. So don’t be afraid to choose the clothes, the poses, the locations… This is your art, and clients are paying you for YOUR vision!
Thank you SO MUCH for taking the time to learn from me! I am absolutely thrilled to have you as a new friend, and want you to remember you can reach out to me at ANY time! Feel free to add me to Facebook if we’re not already friends! I will always do my best to get back to you and offer support in any way that I can.
This workshop was created with the intention to help you perfect your process as a photographer. I want to help you increase your bookings, quickly and easily edit your photos, and ultimately work LESS while earning MORE! The next section includes videos designed to help you speed up your editing process.
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