Setting Yourself Apart

Setting yourself apart from your competition is a lot simpler than it sounds. The best way you can do this is by truly valuing your clients and appreciating their business. Remembering to be thankful for each person that comes your way, goes a long way. Being a reliable business person is one of the biggest things you can do to set yourself apart. As tacky as that sounds- remember that EVERYONE either has, or has heard a "nightmare photographer" story. 

Set deadlines for photo delivery- and stick to them. Under promise (Your photos will be ready in 4 weeks!) and over deliver (Surprise!! Your photos are done 2 weeks early!) EVERY single time, and if life gets in the way and you can't deliver early, then at least stick to your word and don't deliver late.

Simple gestures like handwritten notes with the delivery of files, or bringing a bottle of wine for parents to the session go a LONG, long way in just solidifying the bond with your client.  Often times we focus so much on advertising and reaching new potential clients, that we neglect our old faithful clients that return to us every year! These are the clients who we've made bonds with and who are already going out in to the world and sharing their experiences with us. In all my years of business, I can honestly say that 90% of my new clients book because they know someone who has booked with me before.

 

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